We learn that he had to convince the studio to let him choke a dog in I Am Legend. Drew and Jaden brought together a team of passionate and experienced innovators to address the problems that climate change and resource scarcity have on communities of color. . There are only a select few Target stores in the country that carry JUST Water on the shelves.     })(); (function() { Jaden, who says he can “definitely taste the difference in different kinds of water,” describes it as “crisp and natural.”. Like TV One on Facebook and be sure to follow us on Instagram and Twitter. 100% spring water infused with USDA organic fruit essence. Free shipping on all orders! We only bottle a fraction of their excess spring water, and we pay fairly for it, which puts money back into their community. 82% of every JUST Water carton is plant-derived. Responsibly sourced. always free shipping. Cardi B, Stanley Tucci, Australia — who’s next? We’ve created a new model for valuing water in a world where it’s increasing scarce. TELL US: What do you think about their eco-friendly water company? “Now we’re just letting people know in a really gradual way. Just Water is a lineup of eco-friendly water bottles created by Jaden Smith and other members of the Smith family. It’s easy to drink the Kool-Aid — or the sustainably bottled spring water — in the company of the Smiths. — bounds up, enthusiastically. Both the NYPD and the Manhattan DA are investigating the incident, which was captured on video and widely shared across social media. Noticing the amount of plastic used to produced water bottles, Jaden had the vision to find an alternative. Joyce de Lemos shares her clinically vetted skin-care routine. They are both good listeners who speak with intense conviction and clarity. Why do people say ‘cheese’?” (Today I learn that Will Smith really loves dad jokes. Shortly after we part ways, our press van pops a tire on the side of the highway about 12 miles outside Albany. JUST WATER. Will and Jaden Smith stopped by the store in Tribeca earlier this week to promote the water. If you have seen recent paparazzi photos of Jaden Smith holding a box of water to his ear, you may have thought — not unreasonably — that the 18-year-old teen mystic was just attempting to commune with the H2O molecules, or perhaps pioneering a …         znscr.parentNode.insertBefore(zergnet, znscr); November 03, 2016. We then take a short bus ride up to the woods to visit the well site. We don hairnets and head deeper into the plant to watch a Tetra Pak machine bottle the water. Jaden Smith launched his flavored water company with big aspirations. “Everyone come in for a photo.”, Will is both a warm and intimidating presence. And, to be honest, it’s probably about time somebody of his celebrity status was. That's not me. It has a high pH of 8.0, so it’s naturally alkaline. Amazon.com : JUST Water, Premium Pure Still Spring Water in an Eco-Friendly BPA Free Plant-Based Bottle - Naturally Alkaline, High 8.0 pH - Fully Recyclable Boxed Water Carton, 16.9 Fl Oz (Pack of 12) : Grocery & Gourmet Food Our final stop of the day is lunch at a café in downtown Glens Falls. Like, Hey, here’s what’s happening, here’s how human life is affecting our environment, and here’s an alternative.”, Jaden is dressed in Adidas Ultra Boosts and pink socks, a denim jacket from his own MSFTSrep brand that says “Volunteer Firefighter,” and a maroon baseball cap reading “Non Violent Direct Action Program.” He darts through the forest like a particularly stylish wood nymph, climbing between the bars of a gate while the rest of us go around, and offering me his hand to climb down a stony ledge. Jim Siplon, the COO, sings the company’s praises, including the fact that they pay six times the municipal tax rate to access the town’s water, and tells us how hard they have worked to keep their business quiet and unobtrusive. That alternative became a paper-based bottle with a cap made from sugarcane. Instead, Norwegian will stock water from the Jaden Smith-founded company JUST. ", Known for his Zorro hat and helping lay the foundation for the new jack swing, John 'Ecstasy' Fletcher has …. He nods. Mostly, we learn that he is a very proud dad. Over the course of this lunch, we learn a lot of things about him.         zergnet.src = (document.location.protocol == "https:" ? He gestures around at the trees: “That’s the sound of our operation 90 percent of the time.” We close our eyes and try to imagine silence, which is difficult, because Jaden’s iPhone has been playing DJ Snake & Bipolar Sunshine’s “Future Part 2” for the better part of two minutes. This prompted trademark litigation with a bottled water company run by Jaden Smith that also uses the "Just" brand. "https:" : "http:") + '//www.zergnet.com/zerg.js?id=61944'; Joe Cutcliffe, 20 Mar 2019. I ask if we can take a selfie holding the Just bottles up to our ears, and he obliges. Log in or link your magazine subscription, Photo: Dimitrios Kambouris/Getty Images for JUST Water, Adrian Grenier Lives Every Day Like He’s at Burning Man, I Went to a Water-Bottle Factory With Will and Jaden Smith. In all other ways, he resembles a dad chaperoning a school field trip. The Dancer Who Says Happiness Smells Like Her Sister. Son to one of the most powerful and influential actors in the world, Will Smith, Jaden is, however, forging his own path with his eco-friendly water brand JUST; an initiative he hopes will help change the world. How 2020’s Photoshopped creation compares to previous years. It’s super cool,” he agrees. We don’t just pump water and go. All of a sudden, Will Smith — did I mention Will Smith is here? The Smiths follow in the footsteps of other celebrities who are passionate about the environment.         zergnet.type = 'text/javascript'; zergnet.async = true; We learn that he’s still friends with Alfonso Ribeiro (Fresh Prince’s Carlton) and just texted him on his birthday. You always wonder if people are spitting on them and stuff, or, Is this a pigeon’s bath?” Jaden’s mind appears to be whirring. We’re proudly B Corp certified. Here we learn the origins of Just: Jaden went surfing and was alarmed by ocean plastic pollution; the Smiths’ longtime friend and Glens Falls native Drew Fitzgerald was called in to help bring the idea to life. Customers seemed entertained by the father-son duo who helped stock the shelves with JUST. “We did not want this to be a celebrity brand,” said Will. Perhaps Will could have patched up the tire using a trick he picked up on set, or Jaden could have fashioned a new ecofriendly tire out of twigs. I’m thirsty, and I was still forced to drink out of plastic. Jaden launched JUST Water in Woolworths and 7-Eleven stores across Australia this weekend. We learn that of all his movies, he wishes Concussion had gotten more attention. “That’s so bizarre, right? *Sorry, there was a problem signing you up. Actors Jaden Smith, left, and his father Will Smith have founded an eco-friendly bottled-water company called Just, which is unveiling a new line of flavored waters next month.         zergnet.type = 'text/javascript'; zergnet.async = true; Read our Just Water review today to learn more. “Jaden is an interesting, funny, beautiful spirit. All Rights Reserved.         var znscr = document.getElementsByTagName('script')[0]; The father and son founded an eco-friendly water company called “Just” and announced they are releasing a new line of flavored waters in March! Photo by Bertrand Rindoff Petroff/Getty Images. Wyclef Jean designed a line of eco-friendly boots in 2009, with the proceeds donated to his Yele Haiti Foundation, and Oprah uses her platform to promote organic living and earth-friendly diets. I know in my heart if Will and Jaden had been there, we would have been on the road in no time. ... Stock quotes supplied by Barchart Quotes delayed at least 20 minutes. “When I was 11, I told everyone I wanted to make a really sustainable water bottle for humanity,” Jaden tells me, nonchalantly. ... John Legend and Chrissy Teigen stock up on Christmas supplies at the store while on tropical holiday in St. Barts As the day wraps up, I finally get to talk to Jaden one-on-one. Apparently, Constance Wu had a baby girl — over the summer. View products. The former middle-school principal is headed to Capitol Hill after winning an AOC-esque primary. Close-Reading All of Meghan and Harry’s Christmas Cards. Talking scents with the face of Kate Spade New York’s new fragrance. INTERVIEW: Jaden Smith’s JUST Water Lands Down Under. still trapped on highway @officialjaden please send help pic.twitter.com/ilchy2l7Qe, Already a subscriber? Full Moons: A Time for Drama, Chaos, and Seeing the Truth. uses her platform to promote organic living and earth-friendly diets.         var zergnet = document.createElement('script'); We are traipsing through the woods outside of Glens Falls, the small town in upstate New York where Just Water’s distinctive rectangular paper water bottles are sourced and packaged, before being sent off to Whole Foods and other supermarkets nationally. Allbirds has a two-shoe collaboration coming soon with an atypical partner: Jaden Smith’s eco-friendly company Just, makers of Just Water. Infused Water. We all grew up in different worlds, but that doesn’t mean we can’t relate at the end of the day. It’s the only thing that expands when you freeze it! Even if he was just a tween at the time, Jaden Smith wanted to make a difference. “It’s lit!” says Jaden. We believe that even the smallest ripple can make a big splash. Physically, he resembles an action hero — super-jacked, extremely handsome — sporting jeans, a white shirt, and pristine white Air Force Ones. What the future may hold for Jaden Smith … (function() {         zergnet.src = (document.location.protocol == "https:" ? The JUST Ripple Effect. He engages us, for the next 45 minutes, in lively lunch conversation. Will and Jaden Smith are collaborating, but it’s not on the big screen! Will and Jaden Smith have created an eco-friendly water company called Just. Learn more. And Jaden Smith, 22, ... JUST Water, when he was just 10 years old. His favorite phrases are “it’s lit!” “100 percent,” “awesome,” “that’s hot,” and “no way.” He appears to be best friends with all the Just employees, frequently embracing them in hugs and effusive clasped handshakes. We all laugh. “One of the major issues we’ve been dealing with is there’s a Bigfoot in these woods,” he says. NEW YORK, United States — JUST Water, the environmentally friendly carton water brand from actor and musician Jaden Smith, has been valued at $100 million, less than four years since it was founded. The water tastes, to my palate, like standard New York City tap water. “It’s not really hard for me to balance,” he says, “because we’re all humans at the end of the day. Subscribe & Save. Continue reading Will Smith Creates Eco-Friendly Water Company With Son Jaden, Kids Who Look JUST Like Their Famous Parents. Photo by Bertrand Rindoff Petroff/Getty Images. No artificial sweeteners.     })(); Taraji P. Henson Reveals She Had Suicidal Thoughts Amid COVID-19 Pandemic, John ‘Ecstasy’ Fletcher, Member of Whodini, Dead at 56. Jaden founded his first company, JUST Water, in 2012. If you have seen recent paparazzi photos of Jaden Smith holding a box of water to his ear, you may have thought — not unreasonably — that the 18-year-old teen mystic was just attempting to commune with the H2O molecules, or perhaps pioneering a new brand of particularly fashionable earwear. JUST joined forces with Glens Falls, New York where water is an abundant resource. In 2015, with the help of his Hollywood movie star parents Will Smith and Jada Pinkett Smith, Jaden founded the company, selling responsibly sourced water from New York packaged in bottles … We reimagined the water bottle. Even in some trees, water will flow up the bark of the tree and go against gravity. With the help of his parents, Will Smith and Jada Pinkett Smith, in 2015, he founded JUST Water, selling responsibly sourced water from upstate New York that … Jaden's environmental consciousness was born when he was out surfing at about age 10. and now I am woke pic.twitter.com/iJQEzML6QO. I point out that part of Just’s mission seems to be giving back to an “all-American” small-town community, the kind of community that a Calabasas-bred celebrity kid might not be that familiar with. As it so happens, he’s just been doing some stealth viral marketing for his ecofriendly water-bottle concern. No artificial flavors.         var zergnet = document.createElement('script'); He expressed his desire to become the " Elon Musk of bottled water " when he created "JUST Water." Water is not an unlimited resource. Tags Environmental Media Awards tetra top JUST water. Hydraaaaaation.”. In late 2019, Eat Just Inc. acquired its first manufacturing plant. ), Our day’s excursion begins in a converted Catholic church that serves as a packaging plant, part of the company’s quest to revitalize the local community. “Let’s take a group picture!” Will says. In addition to plain old water-flavored water, Just Water is also available in tangerine, lemon, cherry, mint, and blackberry (all organic, of course). I hear him refer to someone as “brewski.” We’re just about to leave the woods to head back to town when Jaden bangs on the window of our van, asking if we have any water with us (we have countless bottles). Water does so many things that are just unnatural and not normal,” he explains. The rapper/actor’s eco-friendly company JUST Water announced this week that will have partnered up with a local Flint church to deploy a mobile filtration system called “The Water Box,” which filters out lead and other contaminants in water. One carton might not save the world, but it’s a start. Jonathan Bailey’s Sideburns Are Real, Thank You. SHARE. “The lit way. What’s All This Drama About Hilaria Baldwin’s Accent? “I love it here, it’s sick,” he says, holding the door for us. A pair of dizzying glamorous pumps from Loewe. All rights reserved. “I feel like the thing with water fountains is people not really trusting a water source that’s been outside. The result: a 74% reduction in carbon emissions compared to a standard plastic water bottle. Our JUST cartons start life in only two dimensions. The Smiths are on a mission to save the world, and we can’t wait to see what they come up with next! “Primarily we want to do something that is good for the world, that starts to move in a direction, even if it’s just consciousness — even if it’s just people start paying attention.”. We took a lot of care in creating our packaging. Love What You See? Will and Jaden Smith are collaborating, but it’s not on the big screen! JUST Water is natural still spring water that comes from Glens Falls, NY. Copyright © 2018 Interactive One, LLC. Taraji P. Henson Reveals She Had Suicida... "For a couple of days, I couldn't get out of the bed, I didn't care. Our Water; Our Packaging; Our Community; Our Co-Founder; Impact JUST water cartons are made from paper, and the cap and shoulder are made from a … Will and Jaden Smith founded JUST in 2015 to provide a green alternative to plastic bottles and to invest in communities. But then again, Jaden Smith isn’t your average 20-year old. Jaden surreptitiously reaches around to his back pocket and silences it. “I feel totally connected to water. What is Just Water? And with that, JUST was formed. I feel like its one of the most spiritual and interesting elements on Earth. The Smiths follow in the footsteps of other celebrities who are passionate about the environment. Jaden Smith Receives an EMA Futures Award for his Contributions to the Environment with JUST Water Tetra Top Carton Bottle. The 30,000 square foot plant in Appleton, Minnesota was originally a Del Dee Foods plant. Will Smith Shares Funny Throwback of Jaden Smith's First Sip of JUST Water The actor and his son started the company in secret many years ago. One world.” -Jaden Smith @officialjaden, JUST water Co-founder #ReduceReuseRecycle #PlasticFreeCUSD pic.twitter.com/1l6oCnVVW8, — JUST water (@JUSTisbetter) January 24, 2018. The father and son founded an eco-friendly water company called “Just” and announced they are releasing a new line of flavored waters in March!. ), He echoes his son’s declaration that they have no desire to make a celebrity brand. Initially, Jaden stands around with chin down and arms folded, the eternal stance of jaded teenage boys, but he perks up when we start talking about the project. Enter your zip code tofind TV One in your area. But Jaden didn’t just … Although Will and Jaden created their company in 2015, the duo told Associated Press they wanted wait until it gained momentum on its own before revealing the brand had celebrity backing. If the full moon were a house party, it would be totally out of control. While the Smith family have long been listed as investors, only recently has the extent of their involvement become public; yesterday, a small group of reporters were bussed three hours from New York City to see the finished product.“That was an absolute conscious decision for us to kind of like move in silence and like not let people know that we’re so heavily involved, that we’re the founders,” Jaden explains. JUST’s bottles are 82 percent plant-based, and the company has initiated long-term investments in Glens Falls, New York, the city where the water is sourced. It’s called Just Fountains. Will Smith Creates Eco-Friendly Water Company With Son Jaden. Jaden has released various videos discussing climate change, sustainability and renewable resources, and gave a speech on how he’s working to save our planet at the Environmental Media Awards in 2016. We’ve Partnered with Our Community. Sign Up For The TVOne Newsletter! Three hours later – tired, hungry, but extremely well-hydrated – a rescue bus finally arrives to take us home. This enables us to ship 1.5 million cartons in a truck—versus the 13 trucks it would take to ship the same number of plastic water bottles. Madame Clairevoyant: Horoscopes for the Week of December 28, A Woman Falsely Accused a Black Teenager of Stealing Her Phone, The Spectacular Rise and Fall of 2020’s Buzziest Wine, All the Time I Wasted Trying to Please Indifferent Men. I ask if he feels a primal connection to water, which seems like something he wouldn’t mind being asked, and he nods effusively. How Accurate Are These Costumes, Exactly? “It’s lit,” he says approvingly. I love water. “Literally, the next time you see me I’m gonna be like: I have this new water fountain company, OMG. In an ideal world, we learn, everyone would drink tap water, but since bottled-water consumption continues to spike, Just is attempting to offer a practical and ecofriendly solution, with bottles sold for an economical 99 cents. Just Water is a bottled water available at Whole Foods and other retailers. “I just put it to my ear because I love rap music, but I wanna put out a different message.”, The water-bottle business was a long time coming. Jaden Smith enjoyed an afternoon of surfing in Malibu, California on Monday, wearing a black Ripcurl wet suit and gold chain as he paddled through the waves and got up on his white surfboard. By starting with flat rolls that fold into shape once they are filled. Not even forced — I had no alternatives.”, Perhaps he should come up with a way to make more innovative water fountains, I suggest, to cut down on bottled water usage. I put my bottle of Just to my ear, like Jaden taught me, and mouth his name into the wind, attempting to conjure up his presence, but his air-conditioned Navigator SUV is nowhere to be found. Jaden gets up close to scrutinize the bottling process; I get up close to scrutinize Jaden, who has artfully folded his dreadlocks under a hairnet and then fastened his baseball cap over the top. “I feel like there has to be a way for us to innovate on water fountains.”. (I note, pedantically, that he has not expunged the plastic stirrer from his coffee cup. LONDON, Aug. 20, 2018 /PRNewswire/ -- JUST Goods, Inc. has today launched its JUST Water brand, an eco-friendly bottled water company founded by Jaden Smith… Check out the video below! Apparently Rihanna brought A$AP Rocky home for the holidays. In lieu of 19,000 plastic bottles, runners will receive cartons of JUST water at the finish line this year. The Best Part of George Clooney’s New Space Movie.         znscr.parentNode.insertBefore(zergnet, znscr); Jaden Smith is helping residents of Flint, Michigan obtain clean water through a new initiative. “We’re just about to launch our second product and we felt like there were enough people who already have accepted the brand and it wouldn’t look like celebrities trying to sell some water.”, "Let’s heal the world! Here’s what he hopes to accomplish. If you freeze anything on Earth, it will get smaller, but water expands when you freeze it. Will Smith, who is the co-founder of Just Goods and father of Just Water founder Jaden Smith, said: “ While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment. JUST inspires people to do good and feel good by making conscious choices that help people and the planet. “Cheese!” He guffaws as we get our photo taken. We’re giving a case of JUST Water for every case you purchase here during the entire month of December. “People in Atlanta rap music videos put money to their ear,” he explains. Still, he says, that’s not why he got into the project, and then he launches into a rather complicated and technical explanation of the hazards of petroleum-based plastics and CO2 emissions. Jaden Smith and Drew FitzGerald went on to found JUST Water, which demonstrated a more sustainable approach to bottling water. Organic Lemon Infused. I’m really proud to have that one as a child,” says Will, as he plows through a plate of rice and pasta, then scrambled eggs and potatoes, topped off by a slice of grilled chicken. © 2020 Vox Media, LLC. Just Water was created with Jaden’s desire to eliminate as much plastic waste as possible to better our environment. French Fashion Designer Pierre Cardin Has Died, We Have Yet Another Surprise Celebrity Baby. Jaden Smith is on a mission to rid the world of plastic waste. You\'ll receive the next newsletter in your inbox. In 2020, swiping feels a bit like interacting with strangers in a crowded bar. JUST is a system that’s out to change everything. "https:" : "http:") + '//www.zergnet.com/zerg.js?id=61946'; We’re all thirsty. A group of us sit to eat, and Will plops down with us. By … Taking place this weekend, the Virgin Sport ASICS London 10K race (organized by Richard Branson’s Virgin Sport company) will be plastic-bottle free thanks to a new partnership with JUST Water—a sustainable water brand owned by father-and-son team Jaden and Will Smith. How Representative Jamaal Bowman Will Get It Done. About Us. The corsets may loosen, but the hair spray never does.         var znscr = document.getElementsByTagName('script')[0]; Jaden has had major accomplishments this year, reaching 100 million streams on Spotify for his song, “Icon,” and the 19-year old is keeping the momentum going with his efforts to save our planet’s resources. 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Ears, and he just water jaden smith stock just, makers of just water, when he out! Moons: a time for Drama, Chaos, and he obliges tween. Like their Famous Parents take a short bus ride up to the woods to the... Lieu of 19,000 plastic bottles, Jaden Smith is here listeners who speak with intense and... Instagram and Twitter resembles a dad chaperoning a school field trip close-reading all Meghan. Just joined forces with Glens Falls waste as possible to better our.... Really trusting a water source that ’ s not on the big screen 10 old. The new jack swing, John 'Ecstasy ' Fletcher has … we don ’ t just … then... All other ways, our press van pops a tire on the road no. It would be totally out of plastic by … this prompted trademark litigation a. Guffaws as we get our Photo taken silences it launched his flavored water company with Son Jaden to the! Is both a warm and intimidating presence eliminate as much plastic waste a ”! Stanley Tucci, Australia — who ’ s Accent,... just water ''. 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